They've unravelled their phase 2 music strategy with 'connectivity' at its heart and paired unlikely musicians, Paloma and The Coral, up to create beatiful melodies.
Now, they've taking a step further and are involved in sponsoring iconic music venues albeit for a good cause. First up, it's the 100 Club whose owners couldn't keep up the rental payments; the club's future was looking aeriously bleak until the brand stepped in proving that brands can also be used for a greater good.
And as I'm a dab hand at photoshop, thought you'd appreciate my handywork below.
